Product Branding

Branding is the process of identifying products with a product or an image that communicates the properties and benefits of the product's customers and prospects. Creates a personality for a strong brand product and separates a product from competitors, according to the website Net MBA, helping to increase the small businesses and maintain market share, launch new products and maintain a profitable price level. Can do

>Preference

Small businesses that develop strong brands make priorities for their products. According to brand express, consumers have to face with options in a shop, they will usually be in favor of a brand that they bought earlier and bought. This is an important advantage if you sell products that customers buy often, such as food or other household products, in that sense, a strong brand contributes significantly to customer loyalty.

>Identification

Branding your product can improve your return to your advertising and marketing budget. Transmitting the same message and using brand elements like logos, colors, packaging and graphics consistently helps to strengthen the brand properties, creating a brand that can easily remind customers and recognize that your marketing Costs can reduce in a longer period.

>Extension

A strong brand can help you launch new products or enter new market segments. Giving new products brand elements and properties, which identify customers and reduce risk of failure by trust. The original product can be used to launch complementary products or products in a different category, because customers connect new products to existing brand properties.

>Development

Branding can help you increase your revenue and increase your customer base. By continuously promoting your brand, you can transfer prospects and customers through different levels of brand acquaintance. Brand recognition can happen when customers remember the properties of the brand. Brand Priority occurs when customers take your brand out of habit because they are satisfied with when the customer actively searches for your product and you do not accept an option, you have received brand requests.

>Barrier

A strong brand can help protect market share and create obstacles for entry for new competitors. Competitors who wish to enter will have to make a big investment in brand development and marketing according to their strength. Branding can also help you to maintain pricing levels. When customers insist on your brand, they will be ready to pay for the product in priority for low-value offerings.