Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. This service is available to anyone with a Google account Google purchased Urchin Software Corporation in April 2005 and used Urchin on-demand product as the basis of that company's current service.
Google Analytics features include:
- Data visualization tools, including dashboards, scorecards and speed charts, which show changes in data over time.
- Partition for analysis of subsets, such as conversion.
- Custom Reports
- Email based sharing and communication
- Integration with other Google products, such as AdWords, Public Data Explorer, and Website Optimizer.
In addition, some security experts have expressed concern about privacy concerns in Google Analytics. Through the Google Analytics Dashboard, users can gather information about people whose websites are connected to social networking sites such as Facebook and Twitter