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 What is Google Adwords

Google AdWords is Google‘s advertising system in which advertisers bidding on some keywords to show their clickable ads in Google‘s search results. Because advertisers have to pay for these clicks, Google makes money from search. This infographic will help you understand how AdWords works, details of AdWords auction, bidding, and important factors like Quality Score and cost-per-click if you How do AdWords work? This infographic is asking for you!

>Does Adword Work

Depending on the competitiveness of those keywords, and the relevance of that keyword, depending on the actual conversion for your company, whether AdWords can work for your business. For the most part, we have found that Google AdWords is very effective for many types of businesses, unless they waste their money on the wrong keywords or write weak, less CTR ads.

>How does AdWords bidding work?

AdWords is undoubtedly the main source of revenue for Google, in its last published report in 2014, he provided more than $ 62 billion in advertising revenue.
Google says that this search is committed to making as easy as possible and helps users connect with information, brands, and products as soon as possible. For businesses, AdWords is a quick way to purchase a snippet of Google Real Estate, getting quick eyes and visibility.

>What is a quality score?

The Quality Score is evaluating the quality and relevance of both Google’s own keyword and PPC ads, used to multiply your maximum bid to determine your cost per click (CPC) and determine your Ad Rank in the ad auction process. is. … Landing Page Quality and Relevance Relevance of Your Ad Text.

>Keyword Planner

Keyword Planner is a more focused version of the Google Keyword Tool and AdWords Traffic Estimator Tool, and the focus is on doing only one thing: To make it easier for advertisers to create new ad groups and ad campaigns, your PPC accounts are good starters. Is the key to shutting down.
This is different from the existing Google Keyword Tool and the AdWords Traffic Estimator Tool, in which the older tools were the more general purpose, unstructured tools. For SEO, it can be used for anything, including keyword research. On the other hand, this new tool is more like a final AdWords campaign creation workshop.
Keyword Planner has “Wizard” type interface. The first step in this process is to determine how you are going to prepare your ad campaigns and ad groups. You have been asked to choose one of 3 possible ways:

  • Search for keyword and ad group ideas
  • Enter or upload keywords to get estimates
  • Multiply keyword lists to get estimates   Keyword Planner


With demographic targeting in demographic targeting in AdWords, you can reach a specific group of potential customers, which can be within a particular age range, gender, parental status or household income.

>How to use Google’s new demographics targeting for search ads

Through AdWords, Google gives advertisers more control over advertisers using different match types, and when using remarketing lists for search ads.
Until recently, however, you were unable to target users based on demographic – a function which is available for a while, now both on Facebook and Bing.

The new feature allows advertisers to target users using AdWords:

  • Age
  • Gender
  • Parental Status

This feature will be particularly useful, where the user intent is quite different depending on these variables. For example, if you were selling high-end investment or clocks, then it is not possible that the youth below 25 years would have the necessary capital to buy them.
While using this feature, it is important to make sure that your conclusions are based on the data, such as against your stomach feelings. A study by Google has shown that about some of our preconceptions ideas about demographics that can be bought, which can estimate the loss of proportion to the buyer.       Learn more

>Location in AdWord

Target ads to geographic locations. AdWords location targeting allows your ads to appear in geographical locations that you choose: country, a country within a country, radius around a location, or location group, in which points of interest, your business location or tier demographics Can join.

>How to use location targeting in AdWord

Since the advertising platforms diversify the targeting options provided by them, we are challenged to become more and more creative with the way we find and appeal to our customers’ bases.
Years ago, just targeting the geographical area was a good relevance and easy win to reach. But time has changed, and so is the bet.
Although location / geographic targeting is particularly beneficial for people with a storefront, they have strategies to improve, which affect the advertising goods and services among us which are not in the traditional retail space. Below are six new methods of geographical targeting to promote your digital marketing strategies.
For people with brick-mortar operations, it is believed that you target a healthy radius around your store. It should be a square.
For any medium or advanced advertiser, it is also expected that you will target your high-performing geographic areas with location-specific campaigns or grounded geo dialects. But this can be done to emphasize the present and future customer base on its presence.      Learn more





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